Strategy rooted in insight. Marketing built to convert.
A decade of revenue-facing experience across luxury B2C, B2B SaaS, and enterprise services. I build go-to-market strategies, brand narratives, and content systems, grounded in buyer psychology from years of selling.
Work
NARS, IT Cosmetics & Hourglass — Seasonal Launch Campaigns
Led localized go-to-market planning for seasonal product launches across multiple luxury beauty brands. Tailored brand messaging to retailer audiences, coordinated cross-functional event execution, and aligned in-store activations with national advertising goals across NY metro and Dallas markets.
NARS Cosmetics — Loyalty Program Design & Launch
Conceived and launched a client loyalty program built around a points reward system. Clients earned points on every in-store brand purchase, redeemable for a full-size product upon reaching the reward threshold, transforming transactional buyers into repeat clients.
SMU William S. Spears Institute for Entrepreneurial Leadership — LinkedIn Audience Growth & Digital Content
Produced multi-format digital content strategy for the Spears Institute including social media campaigns, thought leadership content, event marketing, and community engagement programming aligned with the institute's mission of developing entrepreneurial leaders, LinkedIn audieance engagement meaningfully in under four months.
Paycom — HR Software Onboarding & Adoption Strategy
Designed and delivered live coaching programs for 85 enterprise clients adopting Paycom's HR platform. Mapped client business requirements, including tax and GL workflows, to software capabilities. Partnered with technical teams to reduce friction and compliance errors.
portfolio
A selection of creative, content, and campaign work spanning brand identity, social media, and go-to-market execution, produced for spec work.
